The Hispanic agency Conill was acknowledged in the Hispanic category at the U.S. Effie awards for its campaign {Más que un auto;www.produ.com/publicidad/videos/index.html?Noti=9517} for Toyota, according to the list of finalists and awardees released at the organizations website. “Latinos have proven again and again their loyalty for Toyotas brand, and we want to help them immortalize their cars and thank them for making us part of their families” said Jack Hollis, VP Marketing at Toyota. Toyota recently relaunched the campaign to enable clients to show again their affection for their cars. “Más que un auto has had a profound effect in the culture of owning a car. Automobiles are more than a mean of transportation, they are part of the life essence of people” Hollis assured. The campaign allows them to celebrate the love for their cars by requesting a customized badge and sharing the story about the name of their cars. The most interesting stories will be part of a collection book that will be printed any time after this year and that will become part of the brands history. Last year, Conill roared with two Lions for the campaign, in Outdoor it won bronze and in PR, silver.
